Wiping our butt destroys the planet

Say what?! That's right. Wiping our butt (and using non-recycled toilet paper) accounts for over 15% of deforestation worldwide. Forests are destroyed all over the world to meet the growing demand of toilet paper. And, as you know, deforestation is one of the main causes of climate change.

That’s not all, unfortunately. Toilet paper is made out of paper pulp, which comes from trees. Consumers are drawn to the ‘super soft and white’ toilet paper, without really knowing what’s in it. Paper industries bleach toilet paper using chlorine and chlorine dioxide. These are serious toxic chemicals not to be messed with.

Impact environment & us
The rising demand comes with environmental consequences. Where does it all end up? Landfills and the oceans. By flushing it down the toilet, it ends up polluting our waterways. These chemicals aren’t biodegradable because they are too harsh to break down by natural bacteria.

So why are we still using this toxic toilet paper?

Our thoughts exactly. Other than the environmental impact, it’s bad for us too. By using this toilet paper, these toxic substances enter through our skin and enter to our blood. Exposure to these chemicals has been linked to an increased risk of cancer, hormone imbalances, immune system impairments, reduced fertility and birth defects. Auch.

We’re left with a growing population and a growing demand. So what can we do?
Luckily, we’re not the only ones concerned about this problem. In Canada, the paper manufacturer Cascades took matters into their own hands.

They have a unique production process with one of the lowest environmental impacts in the world. They turn waste paper into toilet paper, sustainably. We happen to share the same philosophy, so that’s why we represent them. We offer their 100% unbleached and chlorine-free toilet paper.

Photo: @pure_stent